Iconic photographer Ellen von Unwerth waltzes around the 19th-century, chandelier-strewn surroundings of La Galerie Bourbon with a startlingly realistic replica hare as her unlikely dance partner. A giant clock rests against an antique fireplace, keeping a watchful eye over the proceedings, and a super-sized game of chess is in progress on the chequerboard floor. This can only be GRAZIA’s Mad Hatter’s Tea Party celebrating the colour, joy and surrealism of the season by way of the most fanciful creations the fashion world has imagined, and everyone’s invited… DRAMATIC SEQUINED HOODED PEPLUM DRESS WITH FLORA PRINT & PUFFED WAIST, SHOP SIMILAR, LATEX LONG GLOVES, SHOP SIMILAR, RICHARD QUINN. Jourdan Dunn’s journey from Primark-to-Prada is something of a modern-day fairy tale in itself – from being scouted by Storm Model Management in 2006 in the Hammersmith outpost of the fast-fashion emporium to becoming the first model of colour to walk for Miuccia in over a decade and winning the British Fashion Award for Model of the Year in 2008. Yet despite her accolades and achievements, her biggest pinch-me moments are far more modest. “People say to me, ‘Jourdan I’ve seen you on the tube or on the bus or in Selfridges or in the airport.’ Even when I walk down my local high street and I’m just being Low-Key J and I see myself, I still think, ‘Oh yeah, that’s me.’” “Do you know what? It’s still seeing my face in a magazine or on a billboard,” she admits. Wait a minute, who’s Low-Key J? “I have my moments when I’m just in my tracksuit and I just want to try to be low key,” laughs the model and mother of 12-year-old Riley. That’s not low key!’ But yeah, Low-Key J is just no makeup, sunglasses, and just very, very chilled.” “My son says, ‘Mum, of course people are going to still recognise you. Today, Dunn is at Milan Fashion Week, and Low-Key J is nowhere to be seen. Last night I walked for Boss, which was really big,” she reveals after shar-ing the runway with Naomi Campbell, US rapper Future, Australian model Adut Akech, Brit-ish boxer Anthony Joshua and TikTok breakout star Khaby Lame at the powerhouse stadium show at Milan’s Velodromo Vigorelli.ĭunn is now at the stage in her career where she can pursue the projects that truly resonate with her. “Everyone has a choice, it’s either yes or no. I really prioritise what is important to me. I just do everything with intention, with purpose and what feels right to me and authentic to me.” So just because something comes up, I don’t feel pressure to go places just because I was invited or to take that job or do that show. Take the GRAZIA cover shoot, for example. “When I saw the concept of Alice in Wonderland, I knew I was going to be living a childhood fantasy. On set, there were cakes everywhere! I just love it when the team is creative, when there’s a theme from the glam references to the props on set. For one scene, I was laughing like a villain, then having a food fight – actually getting messy and being creative.
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It’s wonder, it’s mystery, so automatically you’re going to feel that you want to bring it alive.”ĮXPLORE THE FULL GRAZIA FASHION SHOOT WITH JOURDAN DUNN HERE. INDOMPTABLES BRACELET IN YELLOW GOLD WITH BLACK LACQUER, ONYX, MOON STONE & TSAVORITE GARNETS, SHOP NOW, INDOMPTABLES BRACELET IN YELLOW GOLD WITH BLACK LACQUER, ONYX & TSAVORITE GARNETS, SHOP NOW, INDOMPTABLES BRACELET IN YELLOW GOLD WITH BLACK LACQUER, ONYX, MOON STONE & TSAVORITE GARNETS, SHOP NOW, PANTHÈRE CUBISTE WRISTWATCH IN WHITE GOLD WITH TOURMALINES, EMERALDS, ONYX, DIAMONDS & A 21.82K YELLOW BERYL, SHOP SIMILAR, CARTIERĭRAMATIC SEQUINED HOODED PEPLUM DRESS WITH FLORA PRINT & PUFFED WAIST, SHOP SIMILAR, LATEX LONG GLOVES, SHOP SIMILAR, RICHARD QUINN.
Like so many trailblazers before her, Dunn found herself on a path that she says she felt she often had to walk alone. At the start of her career, the model cites a sense of having to compete against other models of colour.
“I did see other models – there was Joan Smalls and Chanel Iman but the industry kind of separated us,” recalls Dunn. “Sometimes if it wasn’t going to be me doing a show, it would definitely be Chanel.
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