In closing, if you think your design may not be legible in certain conditions, don't hesitate to add a stroke. Notice how much it pops compared to the first version. This version of the same photo shows the same filter with a dark colored stroke around the outside. This version of the same photo shows the same exact filter with a white stroke around it, and it is clearly more legible.Ĭonversely, this photo shows a bright-colored monochromatic filter on a light daytime background. Because the text is a dark color, it's pretty difficult to read. This photo shows a basic, dark-colored monochromatic geofilter on a dark background. I have prepared two basic examples of what I'm talking about here: That being said, it's important that in order to get your filter approved, it must be legible/identifiable in any sort of condition that could potentially be in the background of the geofilter. If you think about it, any approved geofilter can be used at any given time of day or during any sort of weather condition. It may seem like a very minor revision, but in the long run it can be the difference between your filter being approved or denied. For those of you unfamiliar with the terminology, a stroke is essentially an outline for an image or text. One revision I've found that I have been making for many people's submitted designs is the addition of a stroke. Lastly, and most importantly, keep it simple! (5/10) Note: It's possible to give Snapchat a BS explanation for why your design is relevant to its location.īe sure to keep the background transparent (and to save the file as a. Make sure it's relevant to the location and something that people will want to use. (6/10) Note: You don't have to travel too long around the United States to find a lame geofilter. (6/10) Note: From my experience, it appears to be OK to use a little clipart-ish images from the internet as long as you don't use it as your basis for your filter.īe creative and make it visually compelling. However, some filters do exist that, literally, take up the entire screen (the Brooklyn Bridge geofilter literally takes up the entire screen).Īll graphics used must be 100% original. However, there are geofilters that do exist with logos (typically universities and athletic clubs) which were most likely submitted by authorized officials of those organizations.ĭon't cover up too much of the screen (8/10) Note: Geofilters that take up the entire screen just defeat the purpose of the filter.
No logos or trademarks (9/10) Note: Like business, Snapchat will most likely just toss your submission into its abyss of rejected submissions. (10/10) Note: Have you ever seen a nationwide, statewide, or provincewide geofilter? Yeah, me neither.īusinesses are currently not eligible for Community Geofilters (10/10) Note: Snapchat will straight up ignore your submission if it's for a business, even if you're the owner Do not cover an entire country, state or province. The number in parenthesis next to each listed guideline is an estimated guess as to how much Snapchat actually cares about enforcing this rule during the selection process (on a 1-10 scale): Below is a list of the rules and guidelines for designing geofilters (from Snapchats Geofilter Submission Guidelines) in order of importance.
From my experience with submitting geofilters, I have been able to test which of these rules they really care about and which ones are enforced a little more loosely. That being said, you should check the submission guidelines out before you submit so that your work doesn't just go to waste.Īs with rules for most things in life, some of their rules and guidelines are enforced more strictly than others. If you submit a geofilter and it becomes rejected, they won't tell you which rule you specifically violated. They're real sticklers in their geofilter selection process, so when it comes to designing your geofilter, it should be of paramount importance that you follow their submission guidelines. As of today, I myself have submitted 30 unique geofilters and have only had 6 of them activated, so I'm only shooting 20%. Speaking of trying to impress Snapchat's team, you're really going to have to try really hard to impress them. This guide will help you create a geofilter that's not only pleasing to look at, but also good enough to impress Snapchat's team so that it can be officially activated. So, you want to make a geofilter on your own but don't know how.
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